The ugly truth is that 97% of all businesses fail within their first five years. Why? Is it because they have a bad idea, or do not have enough passion to succeed, or is it not having the right employees? Not really! In most cases, it is because businesses are slow to adapt to new marketing trends and continue to depend on old print and media marketing strategies, such as newspapers, brochures, billboards, radio and TV advertisements. Nowadays, these strategies are no longer as effective, so they are replaced with online marketing. If you want to launch or grow your business, you have two options: dominate your competitors or watch how they over take your market share. Which one would you choose?
Today, almost all successful companies have marketing departments that focus on online marketing strategies to more effectively reach desired audiences and collect relevant stats and analytics on the success rate of each marketing campaign. Staying relevant and in touch with the customer base is the single most important reason why industry leader succeed in maintaining their top market positions.