If you really want your content to make an impact, your script has to be on point. But before we start, it’s important to note the Maya Angelou quote, “People won’t remember what you said… they will remember how you made them feel”. A script is the way that we are able to communicate emotion, movement, energy, dialogue, expressions and breathe life into our characters. It also provides an opportunity to bring brand messages into our videos and is the tool that allows us to craft call to action. Scripting is the most economical way to test out bold ideas and see if concepts are effective. As such, we recommend making concept changes at script stage, as this allows us to adjust the story without reshooting entire scenes.